Cowka

Stepping into IFEX 2025 for the very first time was a moment we won't forget. We were just so excited to be there, bringing our 'Origin Collection' to a stage. The hall was massive, and seeing our little booth among so many established brands was a bit surreal. We weren't focused on grand statements, just on sharing our story and introducing people to what we've been working so hard on.

It felt like we were starting a new chapter, and we couldn't wait to see where it would lead.

At the heart of our booth lay the very essence of our brand’s identity—the process. We deliberately designed our space to be more than just a showroom. It was an open studio, a visual journey into the making of our 'Origin Collection.' Visitors were able to get up close and personal with the journey of a Cowka product, from its initial concept to its final form. We displayed our draft design ideas, early sketches, and physical models that revealed the creative process. A dedicated section featured half-processed products and material samples, including our distinctive color palette, allowing guests to touch, feel, and truly understand the texture and integrity of our cow dung composite material. This intimate look at our craftsmanship underscored our commitment to both innovation and meticulous detail.

The interaction with visitors was truly the highlight of the exhibition. We engaged in meaningful discussions with a diverse group of design professionals and enthusiasts who had traveled from all corners of the globe, including Singapore, Malaysia, India, Thailand, the Philippines, Japan, Hong Kong, the Netherlands, the UK, and Germany.Their appreciation extended far beyond the aesthetic of our designs; they were profoundly captivated by the material itself. The most frequent feedback we received was a mix of awe and genuine curiosity, with comments such as, "It's truly unique," "I've never seen anything quite like this," and "The texture is incredible." It was evident that our story of sustainability and circular design resonated deeply with a global audience.

Looking back, our experience at IFEX 2025 has filled us with immense excitement and a renewed sense of purpose. The positive reception on such a prominent international stage has reaffirmed our vision—to not only create exceptional design pieces but also to empower our local community every step of the way. We recognize that our journey is about more than just a brand; it’s a shared mission with the artisans and workers who help us turn waste into a livelihood. The success we experienced at IFEX has given us the drive and spirit to push Cowka forward, confident that we are building a greener, more beautiful future, one design piece and one community at a time.